Since the end of 2019, the entire world has faced various major crises. In terms of social, economic, trade and critical factors, the COVID-19 pandemic has deeply affected all countries, and changes must be made in social, business and lifestyle elements. Under the crisis, we can call this “Disruptive Renewal - Post-crisis Rebirth.”
The pandemic has affected consumers and transformed their thinking, behavior and lifestyle.
This is most clearly seen in changing lifestyles, (with the concept of the new normal) and the adoption of digital communication as an important lifestyle factor.
Therefore, fashion entrepreneurs and brands need to learn and adapt to be more flexible and introduce new ideas and methods. To stand firm in the market, DITP has analyzed and summarized the following four fashion trends of 2021:
The global crisis put a virtual halt on international travel, leading to an increase in local consumption. Locally made and sustainable have become buzzwords. The new generation sees potential and value of traditional wisdom combined with new knowledge and technology leading to the development of new products. This includes developing local production at the same time as creating a sustainable circular economy.
When true value, born of pride is seen, it compels the telling of local stories, incorporating history, art, culture, and various local wisdom passed down from generation to generation. This storytelling makes products more interesting, adding value, and encourages local people to come together, creating success that is a form of economic and social immunity.
Natural hues but more saturated than those found in nature
1.1 Relaxury. Casual but elegant loose-fitting clothes
that are comfortable to wear, flattering, beautiful, tailored with fine fabrics, including neatly handicrafted, locally-made shoes, bags and accessories that emphasize comfort but are still attractive.
1.2 Knowledge Driven. Simple, with less details, so only true beauty is left.
1.3 Local Narrative. Clothes that tell the story of a community with natural fibers or details of weaving, knitting, dyeing or techniques that come from local wisdom.
A growing segment of the younger generation have begun observing changes in society to think, learn and develop their own potential along their interests, giving rise to new attitudes in life, focusing on a holistic mindset aiming for positive happiness.
Colour scheme: Simple but modern colours
2.1 Holistic Solution. Simple design that focuses clothing, bags, shoes, and various accessories into a single look.
2.2 Concealed Expression. Emphasizes distinctive outlines with less smoothness.
2.3 Smart Comfort. Minimalist men's style clothing with looser fits and darker colour tones.
When a crisis hits and turns the home into everything—a place to work, live and play—the impulse is to add to it for a better quality of life, whether by creating new spaces or buying new furniture or appliances. For each individual lifestyle, we make the home an endless expanse of creativity.
Colour scheme: Modern science-themed colours merged with happiness
3.1 City Rugged. Emphasizes the sportiness of men's clothing, with simple, lightweight fabrics and accessories designed to be compact or include new features.
3.2 Boyish Easy. Oversized loose fit.
3.3 Unpretentious Gesture. Emphasizes naturalness in both the clothes and the feminine form.
3.4 Urban Cruise. Loose-fitting clothes with an emphasis on artistic colours and patterns.
A new generation with their own ideas that do not care to follow trends to make a difference or convey individual personality using digital culture that makes people more daring to express themselves. There is no physical limit to the gathering of like-minded communities, who want to express their opinions or make changes in society. There is a belief that everyone can be a hero by communicating through art and design.
Colour scheme: Bright colours of the future
4.1 Rebel with a Cause. Street clothes communicating a message to society.
4.2 Eclectic Youth. Focus on design or exotic materials that employ outside-the-box thinking or serve as individual works of art, including clothing, bags, shoes, and accessories.