Apirat Boonruangthaworn+SENSE

Apirat Boonruangthaworn+SENSE

Aesthetic - Award-winning - Chair - Craft - Creative - Daybed - Decoration - Decorative Item - Design Product - Eco-conscious - Eco-friendly - Functional - Furniture - Innovative Design - Interior - Outstanding - Simple - Table - Thainess - Unique

Experience eco-unique, functional and innovative design through the eyes of Apirat Boonruangthaworn. Notable Thai designer Apirat Boonruangthaworn, after realizing that the design of new creative things to respond to the needs of beauty does not have to encroach on the environment, put all his efforts into producing unique, functional and innovative furniture. Under his own design concept, his works are considered a perfect combination of Thainess and environmental friendly sensibilities. After discovering his passion in eco-conscious design, Bangkok-born designer Apirat Boonruangthaworn has dedicated years to gathering knowledge and honing techniques in order to discover his own path of design and creativity. Apirat’s furniture and decoration design strictly revolves around the concepts of being simple but exquisite, and innovative but functional. Meanwhile, seriously concerned about the environmental issues, Apirat persists with circular design — meaning his works not only meet the uniquely aesthetic and creative demands, but also serve the criterion of being environmentally friendly. As the global design market keeps evolving to remain dynamic, Apirat has realized that it is his challenge to discover new interpretations of Thainess and crafts in a timely manner. And until now, it can be said that he has successfully found a way to be reminiscent of the past while representing it in new forms along with universal demand. Working as a freelance designer with many leading Thai and foreign manufacturers, Apirat has created a number of outstanding designs ranging from small decorative items to large furniture pieces. Such companies include Yothaka, E.G.G., Hawaii Thai Furniture, Corner43Decor, Deesawat, Practika, Fisher Mobel, Index Living Mall, VIN and VATIN. After years of accumulated experiences, Apirat has partnered with his fellow designers to start up “Our Studio”, a design studio, in 2007. Then in 2010, he established “Apirat Boonruangthawor Studio” to create furniture under his own philosophy, and finally launched his own furniture brand “+SENSE”, which is under his direction. It aims to minimize unnecessary details and maximize a human sense with eco-friendly consciousness in everyday objects. For his next step, Apirat expects to perfectly narrate and combine the sense of Thainess into every piece of his designs. In Apirat’s perspective, Thainess is something that cannot be seen or touched but felt. It is the tender, delicate way of thinking and living by concerning surrounding people and neighborhoods. Therefore, his work not only presents the simplicity and creativity of design but also gives users the experience of some care and thoughtfulness in every detail.

Contact:
Apirat Boonruangthaworn
69/1817 Ratburana Rd., Ratburana, Ratburana Bangkok 10140

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Thai Style Solution

Design as  post-pandemic solutions: Thailand is building a resilient economy from creativity and the country’s design DNA The world has changed irrevocably after COVID-19. In a few days, the coronavirus spread across continents, bringing economic activity to a standstill. People, businesses, nations are being forced to adjust their living, strategies and policies to respond to the new norms. To highlight the capacity of Thailand's creative and design industries, the Department of International Trade Promotion (DITP), Ministry of Commerce, has initiated ‘Thai Style Solutions’, the new global campaign to promote Thai products and design services as alternative solutions for the post pandemic world, offering new perspectives on the future of sustainable growth. Mr. Somdet Susomboon, the Director General of the Department of International Trade Promotion (DITP), said that “The COVID-19 outbreak has caused global economic stagnation and supply chain disruption on a never-before-seen scale.  At the same time, the environmental problems have accelerated. The path to recovery is therefore different. The growth strategy for the future will not be the same as the pre-COVID world.   Now the world is facing multidimensional crises. But there is always a solution to every problem, and Thai Style Solutions could be a future-proof model for those who are looking for new ways to create a better life in these challenging times.” Thai Style Solutions consist of five aspects: 1.Creative solution Combining Thai creative talents and flexible manufacturing, Thailand’s ability to create and adapt quickly is a huge advantage for today’s fast-changing demands. Thai designers and makers can work collaboratively from idea to final product in a very short period of time. 2.Design Solution The pandemic has a huge impact on many businesses especially the service sector which require a high degree of human interaction. Nevertheless Thailand's service industry manages to overcome the limitation of remote working by exploiting technology and human sensibility. Design service  businesses from interior, graphic, to packaging design continue to thrive, thanks to growing demands from overseas. 3.Growth Solution From environmental crisis to income inequality, rethinking the future of growth is an urgent agenda. Thailand’s path to a sustainable economy is to link local craft businesses to global supply chains by encouraging forward-thinking designers to work collaboratively with traditional craftspeople and local communities. The results are innovative lifestyle products with a touch of craftsmanship and job creation across the country. 4.Green Solution Thailand's creators have long been eco-minded before global warming became a mega trend. When combining Thai designer’s ability to think out of the box with environmentally-friendly practices, the results are innovative green solutions, from advanced bamboo materials to upcycling furniture and recycled textile. As the country is heading to a green manufacturing nation, making business with Thailand guaranteed a sustainable future for both your organization and the world. 5.Art Solution The emergence of Thai artists on the global stage is unprecedented. Thanks to the rise of social media, the curators and art lovers around the world can discover talented Thai artists and designers via online channels. As consumers are looking for unique creative expressions, Thai artists and designers fulfill the demand with state-of-the-art creations. The visionary collectors have commissioned Thai artists and designers to create bespoke pieces for their private residence, luxury hotels, superyacht. The Thai Style Solutions campaign is an initiative by the Department of International Trade Promotion (DITP), the Ministry of Commerce, Royal Thai Government.

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