Atelier Pichita Co., Ltd.Atelier Pichita

Atelier Pichita Co., Ltd.Atelier Pichita

Clothes - Clothing - Cocktial Dress - Contemporary - Craftsmanship - Design Product - Evening Dress - Formal Dress - Hand Embroidery - Hand-woven Technique - Haute Couture - Local Textile - Local Thai Artisan - Masterpieces - Material - Natural Colour Dyes - One-of-a-kind - Recycle - Sophisticated - Sustainable - Thai Hill Tribe Wisdom - Unique - Wearable Art - Womenswear

Atelier Pichita creates wearable art by fusing fashion and sophistication with hand-woven techniques and local textiles. Clothes created at Atelier Pichita are one-of-a-kind for their hand embroidery and natural colour dyes. Textiles attained from local Thai artisans are fashioned into contemporary and striking collections suited for an international audience. A long-standing name in Thai fashion, Pichita is considered one of the pioneers of the industry. Its founder, Pichitra Boonyarataphan, launched her first design line in 1980 to national acclaim, after graduating from Chambre Syndicale de la Couture in Paris. She has since been dressing some of the most prominent women in Thailand and abroad —including members of the Thai Royal family. With the craftsmanship and utmost mastery of bringing the richest of fabrics together, the clothes made at this atelier evoke masterpieces on the haute couture level. Creating a unique twist with textiles attained from local Thai artisans and other natural materials, the fashion house supports and champions the wisdom of Thai hill tribes and villagers. Today, Atelier Pichita’s timelessly sophisticated designs continue their legacy of fashioning local textiles into clothing lines for both women and men, accessories and home decor items. Embroidery, natural colour dying and pattern drawings are used in printing on a wondrous array of different materials. What the atelier also focuses on is the use of sustainable materials, as well as recycled supplies, in order to fashionably and responsibly integrate into the lifestyle of all consumers.

Atelier Pichita Co., Ltd.
77/7 Ekkamai 12,Soi Jaroenjai North Klongtan,Wattana,Bangkok 10110,Thailand

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Thai Style Solution

Design as  post-pandemic solutions: Thailand is building a resilient economy from creativity and the country’s design DNA The world has changed irrevocably after COVID-19. In a few days, the coronavirus spread across continents, bringing economic activity to a standstill. People, businesses, nations are being forced to adjust their living, strategies and policies to respond to the new norms. To highlight the capacity of Thailand's creative and design industries, the Department of International Trade Promotion (DITP), Ministry of Commerce, has initiated ‘Thai Style Solutions’, the new global campaign to promote Thai products and design services as alternative solutions for the post pandemic world, offering new perspectives on the future of sustainable growth. Mr. Somdet Susomboon, the Director General of the Department of International Trade Promotion (DITP), said that “The COVID-19 outbreak has caused global economic stagnation and supply chain disruption on a never-before-seen scale.  At the same time, the environmental problems have accelerated. The path to recovery is therefore different. The growth strategy for the future will not be the same as the pre-COVID world.   Now the world is facing multidimensional crises. But there is always a solution to every problem, and Thai Style Solutions could be a future-proof model for those who are looking for new ways to create a better life in these challenging times.” Thai Style Solutions consist of five aspects: 1.Creative solution Combining Thai creative talents and flexible manufacturing, Thailand’s ability to create and adapt quickly is a huge advantage for today’s fast-changing demands. Thai designers and makers can work collaboratively from idea to final product in a very short period of time. 2.Design Solution The pandemic has a huge impact on many businesses especially the service sector which require a high degree of human interaction. Nevertheless Thailand's service industry manages to overcome the limitation of remote working by exploiting technology and human sensibility. Design service  businesses from interior, graphic, to packaging design continue to thrive, thanks to growing demands from overseas. 3.Growth Solution From environmental crisis to income inequality, rethinking the future of growth is an urgent agenda. Thailand’s path to a sustainable economy is to link local craft businesses to global supply chains by encouraging forward-thinking designers to work collaboratively with traditional craftspeople and local communities. The results are innovative lifestyle products with a touch of craftsmanship and job creation across the country. 4.Green Solution Thailand's creators have long been eco-minded before global warming became a mega trend. When combining Thai designer’s ability to think out of the box with environmentally-friendly practices, the results are innovative green solutions, from advanced bamboo materials to upcycling furniture and recycled textile. As the country is heading to a green manufacturing nation, making business with Thailand guaranteed a sustainable future for both your organization and the world. 5.Art Solution The emergence of Thai artists on the global stage is unprecedented. Thanks to the rise of social media, the curators and art lovers around the world can discover talented Thai artists and designers via online channels. As consumers are looking for unique creative expressions, Thai artists and designers fulfill the demand with state-of-the-art creations. The visionary collectors have commissioned Thai artists and designers to create bespoke pieces for their private residence, luxury hotels, superyacht. The Thai Style Solutions campaign is an initiative by the Department of International Trade Promotion (DITP), the Ministry of Commerce, Royal Thai Government.

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