Wittawat PiyachaiwutWittawat Piyachaiwut

Wittawat PiyachaiwutWittawat Piyachaiwut

Ceramic - Childhood Inspiration - Design Product - Everyday Life - Hole Dish - Holshold Product - Home Accessories - Jarn-deaw - Lifestyle - Modern - New Normal - Plate - Social Distancing - Tableware

Due to the lifestyle and consumption habits that have changed from the current epidemic causing a huge change in both human behavior and living throughout the world. As we are young designers, we want to create products that are suitable for our modern world. This crisis has accelerated the reaction of human behavior to new behaviors such as eating at home, ordering food to eat at home, and social distancing. Due to the changing lifestyles, we see the problem of today's container that require social distancing. Even if using a serving spoon still not very safe. We then put together a familiar container in the past such as the hole dish that we used in childhood as inspiration for the design. To make it modern, pleasant to use, full of memories and suitable for today's society through our passion for ceramic. When these two items are combined, it becomes a "Jarn-Deaw", a work of art that reminds you of the past and it can be used in everyday life.


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DEmark Award 2020

The birth of a Thai design award Design Excellence Award (DEmark) was established in 2008 in order to give recognition to outstanding product design. It is in conjunction with the Prime Minister's Export Award (PM Export Award) which is presented annually by the Prime Minister under the auspices of Thailand Office of Innovation and Value Creation, Department of International Trade Promotion, Ministry of Commerce, Royal Thai Government. The selected products receive the DEmark logo for outstanding design, which can be used to promote well-designed Thai products and services in the international market. It is hoped that this award will help promote development of domestic products, which will in turn better the quality of life of both domestic and international consumers. The Department of International Trade Promotion (DITP) receives cooperation from The Japan External Trade Organization (JETRO) and the Japan Institute of Design Promotion (JDP) in determining the judging criteria for DEmark Award of Thailand, inviting experts to be judges in this contest and also help promote the DEmark Award to be widely accepted in the international arena. This year, there are 496 outstanding design works from 246 Thai entrepreneurs and designers that participated in the contest. Representatives from both governmental and private sectors, as well as the media were invited as members of judging committee. A total of 72 products and services from 44 companies were awarded the DEmark. In additional, 15 DEmark products and services from 11 companies were selected to received the Good Design Award 2020 (G-Mark).

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