The AMA project enhances Thai entrepreneurs in senior market. As many countries have become aging societies, it is important to explore the market environment, consumer behavior and insights as well as product design to serve target needs.
The products from this project were applied universal design or inclusive design as a design concept. And with the advice from real experts who specialized in senior behaviors, the products are suitable and safe for senior users and they are eye-catching with fascinating design. The outputs from this project provides a wide range of products for the elderly such as clothes, footwear, skincare, fashion accessories, developmental toys and exercise equipment. They are ready to serve the needs of senior people from around the world.