The Thai Brand Incubation Program operates under the belief that the "advancement of technology and the online marketplace offer more opportunities to reach global brand status.” Therefore, this project promotes SMEs from various regions of Thailand, helping local businesses tell the story of their brand origins and identity, as well as effectively sharing their competitive values, which may then be used to create a communication strategy to add marketing value to their brands.

Starting from the domestic market and spreading to international markets, Idea Lab, now in its third year, operates under the concept "From Local Wisdom to Global Market" to maximize the potential of the community and core economy, and to manage costs, culture and local wisdom to turn them into commercial success. This is intended to spur job creation, build resilience in the community, and create added value by helping local SMEs reach international customers. In the latest round, 18 entrepreneurs were selected from over 100 applicants to participate in the Idea Lab program.

Some of the products from Idea Lab
Clamp it
Sleep Select
Stories of Silver & Silk