Where Thai Materials meet Innovation Where Crafts meet Creative Designs
Initiated by the Department of International Trade Promotion(DITP), Ministry of Commerce of Thailand, the Material Thai to Japan project is set to assist Thai entrepreneurs in embarking on international markets as well as to exploit the fast-growing material business. By applying craft skills and indigenous locally sourced materials, Thai designers aim to draw upon artisan skills forms and materials to make functional and stylish lifestyle products.
Transforming Local Treasures into Modern Crafts
Thailand has long been known for its artistry and craftsmanship. The country is also blessed with a myriad of materials that can only be sourced and produced locally - from natural materials such as banana leaf,rattan, bamboo, water hyacinth, yan lipao and wood. Other diverse materials can also be fashioned into handloomed textile, indigo-dyed fabrics, to hilltribe embroidered ethnic textile, among many others. To cherish such treasures, the DITP has called for Thai enterprises involved in material businesses to join the Material Thai to Japan project in a series of workshops and intensive guidance by Mr. Junya Kitagawara, a Japanese expert on brand building and marketing of lifestyle products. Approximately 20 Thai companies whom were selected and mentored for about 2 months will showcase their newly designed material from the project at LifeX Design in Tokyo International Gift Show and the coming STYLE Bangkok.