Design as post-pandemic solutions: Thailand is building a resilient economy from creativity and the country’s design DNA
The world has changed irrevocably after COVID-19. In a few days, the coronavirus spread across continents, bringing economic activity to a standstill. People, businesses, nations are being forced to adjust their living, strategies and policies to respond to the new norms.
To highlight the capacity of Thailand's creative and design industries, the Department of International Trade Promotion (DITP), Ministry of Commerce, has initiated ‘Thai Style Solutions’, the new global campaign to promote Thai products and design services as alternative solutions for the post pandemic world, offering new perspectives on the future of sustainable growth.
Mr. Somdet Susomboon, the Director General of the Department of International Trade Promotion (DITP), said that “The COVID-19 outbreak has caused global economic stagnation and supply chain disruption on a never-before-seen scale. At the same time, the environmental problems have accelerated. The path to recovery is therefore different. The growth strategy for the future will not be the same as the pre-COVID world.
Now the world is facing multidimensional crises. But there is always a solution to every problem, and Thai Style Solutions could be a future-proof model for those who are looking for new ways to create a better life in these challenging times.”
Thai Style Solutions consist of five aspects:
Combining Thai creative talents and flexible manufacturing, Thailand’s ability to create and adapt quickly is a huge advantage for today’s fast-changing demands. Thai designers and makers can work collaboratively from idea to final product in a very short period of time.
The pandemic has a huge impact on many businesses especially the service sector which require a high degree of human interaction. Nevertheless Thailand's service industry manages to overcome the limitation of remote working by exploiting technology and human sensibility. Design service businesses from interior, graphic, to packaging design continue to thrive, thanks to growing demands from overseas.
From environmental crisis to income inequality, rethinking the future of growth is an urgent agenda. Thailand’s path to a sustainable economy is to link local craft businesses to global supply chains by encouraging forward-thinking designers to work collaboratively with traditional craftspeople and local communities. The results are innovative lifestyle products with a touch of craftsmanship and job creation across the country.
Thailand's creators have long been eco-minded before global warming became a mega trend. When combining Thai designer’s ability to think out of the box with environmentally-friendly practices, the results are innovative green solutions, from advanced bamboo materials to upcycling furniture and recycled textile. As the country is heading to a green manufacturing nation, making business with Thailand guaranteed a sustainable future for both your organization and the world.
The emergence of Thai artists on the global stage is unprecedented. Thanks to the rise of social media, the curators and art lovers around the world can discover talented Thai artists and designers via online channels. As consumers are looking for unique creative expressions, Thai artists and designers fulfill the demand with state-of-the-art creations. The visionary collectors have commissioned Thai artists and designers to create bespoke pieces for their private residence, luxury hotels, superyacht.
The Thai Style Solutions campaign is an initiative by the Department of International Trade Promotion (DITP), the Ministry of Commerce, Royal Thai Government.